Step 1Proposal
Pilot
€249one-time, net
- Thirteen images of one product
- 8 on a model, 4 lookbook, 1 hero
- Two refinement rounds
- Your dashboard with every file
From four images
to the whole brand.
Six steps for fashion and jewelry brands, and the digital products from our studio.
Three steps
Try one product.
Then scale.
Start with a pilot. If it sits, move to a drop, then let content automation post the images for you.
New seasonMade to be worn.
0 of 17 images
Step 2Proposal
Product Drop
€299one-time, net
- Seventeen images for one drop
- On model, flatlay and detail
- Cut to 4:5, 9:16 and 1:1
- Two refinement rounds
Studio 304 · same faceStudio 304 · same faceStudio 304 · same faceStep 3Proposal
Content automation
€190a month, net, plus €190 setup
- Your images planned and captioned
- Posted at the times you set
- Monthly report in your dashboard
- As an add-on to any package: €149 a month
All prices are a proposal and not fixed yet. Nothing is charged before you agree in writing.
Everything
we offer.
Images, brand, systems and self-serve. Available now, as a preview, or coming next.
Images
- Campaigns & lookbooks
A whole season on a fixed cast, without a studio day.
Available - Ads & reels
Stills and motion in every format, product exact.
Available - Product shots
Flatlay, on a model, animated. Four images per set.
Preview
Brand
- Brand identity
Your own cast and the look rules behind it.
Available - Content every month
Your images planned, captioned and posted for you.
Available - Atelier
One studio for the whole visual side, one brand per category.
On request
Systems
- Client dashboard
Images, messages, approvals and ads in one place.
Preview - Orders through your portal
Briefs go in once and become a job on our side.
Coming - Ads read-out
Spend, reach and sales each week, with what to change.
Coming - Your own brand system
Dashboard or CRM for your team, built from our templates.
On request
Self-serve
- Digital products
Prompts, poses, camera looks and two courses.
Available - UGC page
A link-in-bio page for creators who pitch brands.
Available - Assistant plugin
Product images straight from your AI assistant.
Coming
Rare elsewhere: images, a product and face check for every image, AI labels, your approval and posting, in one place.
Every step,
side by side.
Six steps, from a free check to a studio that works only for you.
Every price is net, plus VAT, for businesses only. Each step has its own page in the shop. Nothing is charged before you agree.
Step 0
Free check
We look at your product photos and your shop, one check per domain.
- A check of your product photos
- What to fix first, in plain words
- Your email, no card
Free
Step 1
Pilot
Thirteen images of one product. The fastest way to see if we fit.
- 8 images on a model
- 4 lookbook images and 1 hero
- Two refinement rounds
€249 one-time
Step 2 Recommended
Product Drop
Seventeen images for one drop, ready for shop, feed and ads.
- On model, flatlay and detail
- Cut to 4:5, 9:16 and 1:1
- Two refinement rounds
€299 one-time
Step 3
Grow kit
A Product Drop plus content automation, so the new images go out on their own.
- Everything in the Product Drop
- Posting plan and captions
- The first month of posting
€590, then €190 a month
Step 4
Full house
Images, a shop and the CRM. Your whole visual side from one studio.
- Everything in the Pilot
- Your shop, built around the images
- Brand CRM set up
€1,990, then €390 a month
Step 5
Atelier
One brand per category. Your own cast, a studio that works only for you.
- Exclusive in your category
- Your own cast
- Images, motion and posting
From €4,900 a month
Moving up a step
Start small and move up when it works. We agree the terms for each step with you in writing.
Quote first
Price, number of images and refinement rounds are fixed in your quote before we start.
Want it bolder?
Tell Boney what you have in mind. It turns your answers into a brief for us.
Brief BoneyBigger plans?
Let's talk.
From the kits up, we start with a call. We go through your brand, your channels and what you need each month.
Pick a time just below, or write to contact@thebackbonelab.com.
Book a call
Twenty minutes.
Then a quote.
Boney asks your name, your topic and three quick questions, then you pick a time. We go through your products and your brief, then send a written quote.
Your call with Enzo LorenzThe Backbone Lab · 20 minutes
Booked · demo
Demo: nothing was sent and nothing was stored. Your answers stay in this tab. The calendar file is made in your browser. To really book, send it by mail and we confirm by hand.
All times Berlin. Rather write? Brief Boney
Digital products
What we use in our own studio, packed for you to use in yours.
Prompt library
120 prompts from our own pipeline for product, model and campaign shots.
- Product, model and campaign prompts
- Text file to copy, plus a PDF guide
- Lifetime updates
Pose library
60 poses for fashion and jewelry, written as directions a model or a generator understands.
- Standing, seated, hands and close-ups
- PDF guide, one pose per page
- Lifetime updates
Lens & camera pack
18 camera looks, from iPhone ultra wide to 2000s digicam flash, with when to use which.
- One page per look, with when to use it
- PDF guide
- Lifetime updates
Consistent models, the course
Six video lessons: one face, the same in every frame.
- Six video lessons
- Worksheet for every lesson
- Lifetime updates
UGC starter
How UGC deals work, how to pitch brands, what to film first.
- Pitch emails you can adapt
- PDF guide and a first-shoot checklist
- Lifetime updates
Everything
All five digital products together.
- Prompts, poses, camera looks
- Both courses
Custom brief
Need more?
Brief Boney.
When the tools are not enough, Boney asks four questions and turns your answers into a brief for us. We answer in writing.
- One product or a whole lineTell us what you sell and what it is for.
- Your fixed castThe same models in every later image.
- Your approval firstNothing is published without it.
Brief BoneyFour questions, then your mail app opens. Or write to contact@thebackbonelab.com