The Backbone LabPackagesBrand identity
Package 3 of 3
Your own cast.
Your own look.
Your models and look rules, reused in every shoot.
The problem
When the faces change every campaign, the brand changes with them. Customers remember whoever was booked, not you.
Instead
With us the faces stay. Every later campaign and ad starts from the same approved cast and the same written look rules.
See the systemThe system
A cast that stays.
A look that repeats.
Identity first, so every later campaign and ad starts from the same faces and the same rules.
- 01
Brief
Your brand, your customers, your references.
- 02
Cast
One or more fixed models. You approve each one separately.
- 03
Look rules
Light, framing, colour and mood, written down.
- 04
Reference sheets
Every later image is checked against them.
Proof
What lands
in your folder.
Each frame shows what goes in.
Process
This package,
step by step.
Every step ends with a result you see and approve.
- 01
Material
The product or sharp photos of it: front, back, details.
- 02
Cast approval
You approve the models before we go on.
- 03
Images & refinement
Two refinement rounds for style and mood per image category.
- 04
Approval & handover
Full resolution. Nothing is published without your approval.
The offer
Same face.
Every shoot.
We cast your model once. After that, every image is checked against the cast sheet before you see it.
Cast sheetStudio 304 · case study
- Face shape
- Freckles
- Curl pattern
- Skin texture
Checked against the sheet
Example images from our Studio 304 case study.
Your castProposal
Includedin every package
Pick one of four new models. A cast only for your brand comes with Atelier, from €4,900 a month.
- Four models to choose from
- Cast sheet: face, hair, skin, proportions
- Every later image checked against it
- The same face in every drop
Start small: the Pilot, €249. Thirteen images of one product, two refinement rounds, every file in your dashboard. See the whole shop.
Add later
Comes with
your own system.
Every package runs through your client dashboard. Compare it with the usual way.
| Topic | The usual way | With us |
|---|---|---|
| Briefs and feedback | Chat apps and mail threads | One portal, every message next to its image |
| Where things stand | You ask and wait | Live status per image |
| Approval | Files sent back and forth | Approve or ask for a change in one click |
| Checks | You trust the agency | Product and face checked before you see an image |
| Your cast | New faces every shoot | One sheet per model, reused every time |
Custom brief
Need more?
Brief Boney.
When the tools are not enough, Boney asks four questions and turns your answers into a brief for us. We answer in writing.
- One product or a whole lineTell us what you sell and what it is for.
- Your fixed castThe same models in every later image.
- Your approval firstNothing is published without it.
Questions
Asked before
every project.
Anything else? The guide bottom right answers, or writes the mail for you.
Which models do you use?
We set one or more fixed models. You approve the cast separately before we continue with the product images.
What is an image pipeline?
A fixed sequence of steps that turns references into reliably identical images: references, generation, check against the reference, selection and retouch, then motion.
Is anything published without us?
No. Nothing is published before you approve it. You get the files in full resolution.
How many changes can we ask for?
Yes. Two refinement rounds for style and mood per image category are included, for example product shots on a grey background.
How do we pay?
Half when you commission, half on delivery.
What does it cost?
Prices are on request. Tell us briefly what you need and we answer in writing with a quote. You can start with four free test images.
More packages
Works with
the other two.
Every package builds on the same cast and the same product checks.