The Backbone LabPackagesCampaigns & lookbooks

Package 1 of 3

A whole season.
No studio day.

Key visuals, lookbook and shop banners. One cast in every frame.

The problem

A season shoot means a studio, a crew, a model booking and weeks of waiting. One product changes and the set has to be rebuilt.

Instead

With us the season is built from your product photos. One product changes, and only that product is redone, not the set.

See the system

The system

Built from your product,
not around it.

Every image goes through the same pipeline. You only see images that passed the check.

  1. 01

    Reference

    Sharp photos of the product: front, back, details.

  2. 02

    Cast

    Fixed models you approved, the same in every frame.

  3. 03

    Check

    Every image is measured against your photos. If it drifts, we fix it.

  4. 04

    Selection

    We pick and retouch before anything reaches you.

Proof

What lands
in your folder.

Each frame shows what goes in.

LookbookSpreads with the same cast, page after page.
Key visualsOne motif, cut for shop, feed and story.
Product 1:1Cut, colour, logo and details as in your photos.

Process

This package,
step by step.

Every step ends with a result you see and approve.

  1. 01

    Material

    The product or sharp photos of it: front, back, details.

  2. 02

    Cast approval

    You approve the models before we go on.

  3. 03

    Images & refinement

    Two refinement rounds for style and mood per image category.

  4. 04

    Approval & handover

    Full resolution. Nothing is published without your approval.

The offer

One product.
A whole season.

Send your drop. You get seventeen images back for shop, feed and campaign, all with the same cast.

The product photo you send: a silver ball chain, cut out
What you send: one product photo.
The same chain worn by the Studio 304 model, full figure
Your product on your cast. Exact to the photo.

New seasonMade to be worn.Shop the drop

The hero for your home page and banners.
Chain, silverOn model, detailLook 01
Shop, feed and story from the same shoot.

0 of 17 images ready

Example images from our Studio 304 case study.

Product DropProposal

€299one-time, net

With content automation as the Grow kit: €590 in the first month, then €190 a month.

  • 17 images across your drop
  • On model, flatlay and detail
  • 1 hero for site and banners
  • Cut to 4:5, 9:16 and 1:1
  • Two refinement rounds

Start small: the Pilot, €249. Thirteen images of one product, two refinement rounds, every file in your dashboard. See the whole shop.

See the Drop

Add later

Build your season

Pick what
your season needs.

Choose the parts, the number of products and where the images run. We turn it into a written quote after the call.

Parts
Products in the season
12

Count each colourway as one product.

Where the images run

Your brief

Book a call with this brief

No price on this page. Every season is quoted in writing after a 20-minute call.

Book a call

Twenty minutes.
Then a quote.

Boney asks your name, your topic and three quick questions, then you pick a time. We go through your products and your brief, then send a written quote.

Your call with Enzo LorenzThe Backbone Lab · 20 minutes

All times Berlin. Rather write? Brief Boney

Questions

Asked before
every project.

Anything else? The guide bottom right answers, or writes the mail for you.

Will the product look exactly like ours?

Every image shows your product 1:1 as you sent it: cut, colour, logo, details. If anything is off, we fix it until it matches.

Which models do you use?

We set one or more fixed models. You approve the cast separately before we continue with the product images.

What do you need from us?

The product or good, sharp photos of it: front, back, details. The more images, the better. We measure every later image against them.

How many changes can we ask for?

Yes. Two refinement rounds for style and mood per image category are included, for example product shots on a grey background.

How do we pay?

Half when you commission, half on delivery.

What does it cost?

Prices are on request. Tell us briefly what you need and we answer in writing with a quote. You can start with four free test images.

More packages

Works with
the other two.

Every package builds on the same cast and the same product checks.